If a picture is worth a thousand words, what is a podcast worth? 


A podcast is an audio or video file that can be downloaded to be listened to or viewed. Typically, a podcast is released in the form of a series, where users can consume multiple pieces of content following a specific topic. In June 2019 website Podcast Insights broke down some interesting stats regarding how the podcast medium is used, and the behavior of those who listen to podcasts. Some of the findings are particularly useful for a startup trying to find the best way to reach customers, and knowing how to keep their attention. So, what benefit do the social media accounts for your business have in starting a podcast?


Podcast Demographics 

51% of the US population has listened to a podcast.

49% of podcast listening is done at home, with 22% of listening being done in the car. 

80% listen to all or most of each podcast episode, and listen to an average of 7 shows per week. 

Podcast listeners are made up of 44% women, and 56% of men. 


Podcasts & Social Media

Podcast listeners are much more active on every social media platform.

Podcast listeners are more likely to follow companies and brands on social media. 

Podcast listeners are more likely to subscribe to Netflix or Amazon Prime- meaning they are less likely to be exposed to traditional TV advertising.


How to Start a Podcast

This guide from the E-Commerce platform Shopify, gives a step-by-step plan that sure to get your podcast up and running in no time. 


Podcast Insights article: https://www.shopify.com/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide